Building a successful fashion website or eCommerce store requires not only the ability to appeal to your target audience, but also deliver high-quality products and customer service. Implementing a few tips and tricks to trend your fashion website while making a name for your brand is a way not only to increase visitors and pageviews but also potential revenue streams you have set up.
Consider Your Audience and the Demographic You Want to Reach
Before you build and launch a fashion blog or eCommerce store it is important to keep your audience and the demographic you are targeting in mind. Knowing the demographic you want to appeal to is one of the first steps when planning new marketing campaigns, choosing a name for your website, and creating slogans or appealing advertisements to attract new potential visitors.
Register a Website Name That Truly Resonates
Choosing the right domain name for your website greatly depends on your site’s purpose, who you want to reach, and what type of fashion you plan to cover. Research other fashion blogs and domain names they have chosen along with their overall popularity ranking (globally and within your niche). Select a name that is easy to remember, has simple spelling, and is relevant to your brand and what you have to offer. After registering your fashion website, the next step is to make your website search engine friendly. If you are new to SEO world, you can even optimize your site from various tools available in internet so that you draw more visitors to your webpage.
Utilize a Well-Known CMS
Select a well-known CMS such as WordPress, Drupal, or Joomla to get started when building your fashion website from scratch. CMS options such as WordPress allow you to get creative whether you are looking to sell real products, online services, or if you want a comprehensive and modern approach when posting and sharing new content you publish. Additionally, CMS solutions offer a plethora of plugin and theme options which ultimately help to save on custom coding and development costs as you continue to grow your user base.
CMS is ideal for fashion blogs as it is easier than ever to create portfolios, accessible photo albums, and quick social media sharing options directly from your administrator dashboard.
Get Active with Social Media Accounts
Using social media today is a key factor when making a name for yourself or boosting the reputation of a brand you represent. Having social media accounts on top networks such as Facebook, Twitter, and Instagram is a way for you to remain connected to followers and loyal shoppers who are interested in learning more about your blog and what you have to share.
Keep a schedule of when you update your social media accounts to keep the flow of content fresh, exciting, and engaging. Avoid going weeks or months without updates or contacting your readers, as this may cause them to steer in another direction when seeking new fashion content, information on trends, or even clothing for sale. Communicate with your customers and fans by responding to comments, showing you care and appreciate the time they have taken to contact you in support of your blog. The more engaged you become with readers, the easier it is to appeal to them when sharing news and information which leads them back to your official website.
If you are already using a CMS such as WordPress, find a social media sharing plugin that is right for your blog and most suitable with the theme and overall look you have chosen for your site.
Offer Discounts and Promotions
One of the best ways to keep users coming back for more on any type of website or shopping platform is by offering discounts and promotional codes. Even if you are not selling fashion items directly on your own, working together with other niche companies and blogs is a way to create deals that allow you to reward your most loyal readers and subscribers in a modern way. You can also reward your loyal subscribers with email campaigns you send.
Provide Customer Service
Providing the best customer service possible is a large factor in success when running any type of online brand or shop. Readers and online shoppers appreciate customer service, whether they are able to get assistance over the phone, via email, or even through a chat option. Consider utilizing a live chat plugin if your blog uses WordPress or another CMS. Live chat allows you to set hours while also communicating with customers in real time.
Another quick and free plugin option to choose from for customer service includes ticket support systems. Ticket support systems allow readers and shoppers to send inquiries and address issues which can be answered by you or a staff member of yours at a later time with tracking information including throughout the entire process.
Build an Attractive Newsletter Option
Offer a newsletter option to those who browse your website in a location which remains in place at all times while your website is up. A newsletter is a way to get to know more about your readers while also providing you with an additional outlet to promote your website, its updates, and new trends you are talking about within the fashion realm.
Create Fresh and Evergreen Unique Content
Fashion is a never-ending evolving industry, allowing bloggers to take full advantage of crafting and sharing unique and evergreen content with visitors.
Getting your readers to come back for more and truly remember your name and brand is possible by staying on top of the latest trends while sharing only the most unique and engaging content available in your niche. If you want to stand out from the crowd when going into the fashion industry, it is vital to have the most jaw-dropping and attention-getting headlines (that also offer real value to those who visit your website).
Research the latest trends within the niche you are working in and how others react to specific types of content that are popular. Find keywords that suit your brand while also informing users and providing solid entertainment or education. The more involved you become with fashion and how you want your website viewed, the easier it is to reach millions of users from around the world.