The sheer size of the Instagram platform makes it an absolute gold mine for marketing your products. Comparison to other social media sites shows that this is not just hype. 62% of US adults are on Instagram and about 60 million businesses use it for marketing purposes. It is worthwhile to find out more about Instagram. Buying instagram likes can help you increase your social proof and attract more followers.
Here are ways to get started and how to use Instagram marketing for your products or business.
Choosing a Hashtag
You can find hashtags on Instagram by searching for one. This would help your page to get noticed by other Instagram users. You can also look for trending hashtags, hashtags with a lot of engagement or ones that will be appropriate for your images and content.
Engagement is what brings users back to your page and makes them fans or followers and it is all about the images you share with the world of Instagram. You can boost your Instagram marketing by posting images that are eye-catching and relevant to your business products or services. The image has to be processed, have some depth and needs to have a good composition. There is also a theory of minimalism involved here, which means that you need the least possible amount of things in the frame while keeping it great on the whole.
You should use your Instagram captions as an opportunity to tell a story. It is your chance to post a link to a blog article or your website, mention the brand that you are promoting, add some humor, quote someone relevant and so on. This will make your Instagram marketing efforts more efficient and engaging.
The Hashtag Effect
The hashtag effect is the increase in traffic brought by using relevant hashtags when posting photos and videos. A good idea is to use up to 10 hashtags per post. The choice of tags is extremely important because hashtags are how users find accounts that they might be interested in. It is therefore essential to do some research before selecting them. Try to make each of your posts unique and also share your photos on as many different accounts as possible.
Collaborating with other similar businesses can bring you a lot of new followers and fans, because this allows you an opportunity to reach more people and expand your network of contacts. This might also increase your engagement. Collaboration can be achieved through dialoguing, which means that you can make a post and ask for someone’s advice or opinion. This could be suggested by another account or through a comment on another Instagram post.
The Hashtag Effect Theory
Although it is not possible to analyze the exact numbers, there is evidence that the hashtag effect does work for you and so it might seem worth trying to find out what works best for your brand and products.