Harajuku is one of the most prominent parts that will give you a perspective of Harajuku fashion culture that creates trends all across Asia and even all over the world. The combination of magazines that pump the blood of this particular style is something that drives the world as a whole.
For instance, most Harajuku children step up by creating their magazines due to their attempt to fill the void. That is when Fanatic Magazine entered the scene with a new publication founded by four female students from Bunka Fashion College in Tokyo.
Since they were fans of FRUiTS magazine, they wanted to encourage and inspire creative street fashion all across Japan and the world. You can find go to travel agencies or All Japan Tours so that you can book your vacation and enjoy and sightsee this particular part of Japan.
It is published four times a year, and even though it lacks mature publications, these four young Japanese women have started posting their magazine with the support from their friends so that the passion could remain on Japanese streets.
- Aiba Runa
Aiba Runa is one of the most famous street fashion icon as well as brand producers that gained immersive popularity in the last year. She launched her own brand RRR By Sugar Spot Factory in 2016, with the idea to create an incubation program at Vantan.
She is famous due to social media followers who are more than 100 thousand, as well as business acumen, fun persona and rising starts of Harajuku. She describes her styles as Kawaii, Unique, Pop and Colorful.
She enjoys vintage fashions and toys as well as imagery from the ‘60s to 90s. When we compare it with kawaii queen Peco, Runa is wearing bold color palette and relaxed-fit outfits. Her style and brand can appeal to both Japanese pre-teen and teen girls.
She gained prominence as 16-year-old school student that decided to post pictures on her social media and kawaii room decoration. The décor of her popup shops are built all across Japan, especially in Harajuku.
This particular ability attracts fashion-conscious young women who are excited to understand the Japanese style and shopping experience. What sets her apart from other social media peers is that her followers are willing to spend money on products she curates and creates.
According to Japanese media, RRR by Sugar Sports Factory attracted hundreds of girl’s long opening line and created $40 thousand worth of goods in two weeks.
Even though some decades old kawaii subcultures can fade, young female producers such as Aiba Runa will change the impact that it affects Japanese culture and keep aesthetic alive by creating more appealing and reimaging styles to their generations.
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- Coco Princess
Even though most people that enjoy Harajuku neighborhood are teens and young people, one of the fastest raising fashion personalities is Coco Hamamatsu, who is six years old girl that grew up in Harajuku.
Since her parents run the favorite vintage boutique called Funkiteque Tokyo, after Tohoku Tsunami and Earthquake, her family had to leave their home and original shop behind. As soon as they arrived in Tokyo, they opened a store in Harajuku with the idea to promote vintage style.
She was regular on weekends, and the last few years, she grew from a cute baby into a funny kid with a strong sense of fashion and personality. Of course, she had a head start since her father is a vintage fashion buyer and mother spent years styling kids.
But still, she wears beautiful outfits and has cute poses that appealed to people all across the globe. Her style is one of the most loved styles on the streets of Tokyo, and international fashion media discovered her too.
She appeared in Nylon, Vice short documentary, and Vogue, as well as Shiseido campaign that brought her more than hundred thousand followers on Instagram. Even though fashion is still style and hobby for her, she is still affecting and inspiring people from all across the globe.
That is something that can happen in Tokyo and Japan, which is why you should find appropriate tours and packages that will allow you to visit it as soon as possible for the affordable price tag.